BPM companies tap growing demand from GCCs to expand

BPM companies like Genpact and WNS are increasingly targeting global capability centers (GCCs) by offering services to establish, scale, and digitally transform their operations. This shift aligns with GCCs' need for greater efficiency and innovation. Hybrid models are gaining traction, enabling collaboration and coexistence between BPMs and GCCs, fostering a win-win situation.