A conservative crackdown on advertisers has forced a 'brand safety' reset

Getty Images; Tyler Le/BI

• Conservatives have taken aim at advertisers who they say unfairly boycott media companies.
• Government investigations and civil lawsuits have remade the world of "brand safety."
• The probes have caused anxiety in the ad industry, but some execs say a reset was necessary.

Conservative media company The Daily Wire is celebrating the downfall of "brand safety," and benefiting from the new state of play in the ad business during the second Trump era.