Speed, celebs, Champagne: Formula 1 is having its Hollywood moment

Brad Pitt plays a Formula 1 driver seeking a comeback in "F1: The Movie."

STR/JIJI Press/AFP via Getty Images

• Apple's "F1: The Movie" starring Brad Pitt is a major entertainment bet for the tech giant.
• Formula 1 has become a favorite among marketers, attracting brands like Tommy Hilfiger and Heineken.
• The sport got a boost from a hit Netflix series and has been gaining ground in the US.

If it seems like Formula 1 is inescapable this summer, there's good reason.