What a set of knockoff headphones taught me about headphones — and knockoffs

Quick: which one is $500 more than the other?

As a rule, you should never believe anything you see on social media. And you should really never believe anything someone says in a video with a TikTok Shop link, because they are nakedly trying to sell you something. From candy to headphones to supplements to power tools, TikTok has built a remarkable system: creators post videos promoting or reviewing products, TikTok blasts them onto For You pages everywhere, and when viewers click the link and buy the product...