Who is VidCon really for? 3 takeaways that reveal the creator economys future.

VidCon 2025 had it all: dozens of panels, hundreds of featured creators, loads of meet-and-greets, and three very different tracks (Community, Creator, and Industry) designed to serve three very different audiences. But as often happens when you try to serve all audiences at once, not everyone walked away satisfied.

Still, a few core themes stood out amid the noise. These three takeaways reveal where the creator economy is going next — and why creators may need to adapt faster than ever.