Why social media injury recovery videos could do more harm than help

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When Kim Kardashian glided into the launch party of her NYC SKIMS boutique on a knee scooter, a mobility aid for people with lower leg injuries – stiletto on one foot, designer cast on the other – she wasn’t just managing an injury. She was creating content.

And she’s far from alone.

In 2024, rapper Kid Cudi turned his own broken foot into a viral storyline, posting updates of himself on crutches and in a surgical boot after a mishap at the Coachella festival in California.