The story behind the innovative L.A.B. putter that just won the U.S. Open

On Sunday, J.J. Spaun sank a 64-foot putt to win the U.S. Open, one of the PGA Tour’s four major tournaments. Over the final seven holes, he made more than 136 feet of putts, including that curling 64-footer on 18. He was the only player to finish the U.S. Open under par, and it was his first career major win. It was also the first major win for L.A.B. Golf, the boutique manufacturer that outfitted Spaun with his DF3 custom putter.

L.A.B. Golf is the new company shaking up the putter circuit, and its innovation is simple.