How BeReal plans to recapture its 2022 viral moment

Ben Moore, BeReal's managing director, wants the app to return to its former glory.

BeReal

• BeReal, the buzziest app of 2022, is planning a comeback.
• Ben Moore, BeReal's managing director, told BI how the app plans to recapture its viral moment.
• This article is part of "CMO Insider," a series on marketing leadership and innovation.

BeReal is plotting a comeback.

In 2022, the app was the toast of the consumer tech world.

It won "App of the Year" at Apple's App Store awards.