70% of Shoppers Prioritize Payment Method When Deciding Where to Shop

Online businesses are grappling with a pervasive problem that costs them sales: the abandoned shopping cart.

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A recent report titled “How Preferred Payment Availability Can Reduce Cart Abandonment” by PYMNTS Intelligence sheds light on the challenge faced by online marketplaces, retailers’ sites and brands’ sites: Consumers frequently abandon their shopping carts. The February 2024 report, explores how online shopping preferences influence customer engagement.