Project Zero: When Action Becomes a Chain of Change

Lidl Cyprus and the AKTI Project and Research Centre continue to prove that collective action and knowledge can challenge plastic pollution.

At a time when environmental responsibility is not a choice but an urgent necessity, Lidl Cyprus continues to lead by example with consistent and impactful initiatives. Project Zero, implemented since 2021 in collaboration with the AKTI Project and Research Centre, stands as one of the company’s most targeted actions for the protection of marine and coastal ecosystems.