Blogilates Cassey Ho breaks down how she went from fitness creator to CEO at VidCon 2025

Cassey Ho started her YouTube channel so she could still instruct her Pilates class on the U.S. west coast after moving to the east coast. She thought the video she posted would be viewed by her 40 students, but instead she got thousands.

Sixteen years later, Ho runs the direct-to-consumer brand Pop Flex, has a clothing brand in Target stores, and boasts 10.8 million subscribers on her YouTube channel, Blogilates. So how did she leverage a successful YouTube career into a successful YouTube career and being the head of two companies?