Gap's CEO: We're done bombarding you with promotions

Jeans at a Gap retail store in Los Angeles.

Allison Dinner/Getty Images

• Gap CEO Richard Dickson spoke openly at Cannes Lions about his strategy for revitalizing the brand.
• He talked about past missteps, including how customers were 'bombarded' with too many promotions.
• Dickson also emphasized his aim to reestablish the brand's art of storytelling through marketing.

This week, the world's top leaders in advertising and marketing have been on the coast of France...