Soft2Bet targets growing Danish betting market with Divisionsforeningenin deal

June 20 – Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers Danish football.

Soft2Bet will activate the sponsorship via its brands Betinia and CampoBet. The top flight will be rebranded Betinia Liga, while the second and third divisions will named CampoBet 2 Division and CampoBet 3.

No value was given for the sponsorship.

Betinia launched in Denmark in 2023 while the CampoBet brand debuted last year.