Republicans, Not Democrats, Have the Messaging Problem 

All year, we’ve heard from pundits and even some Democrats that the Democratic Party has a “brand problem.” For longer than that, Democrats have been awed by Donald Trump’s ability to deliver pithy, punchy messages without accuracy or substance. At the same time, the Democratic Party struggles to communicate nuanced points about its past governing record and future agenda. 

But Republicans have the party with the immediate and consequential messaging bust. Polls show that Trump and congressional...