PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1

PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport.

The snack and beverage giant recently signed a multiyear partnership with F1 that includes TV-visible trackside ads, on-site activations at 21 races, and co-branded promotions for three of its marquee brands: Gatorade, Doritos, and Sting Energy. With this move, PepsiCo joins the ranks of luxury powerhouse LVMH, Qatar Airways...