Unlocking Cardholder Loyalty: 3 Strategies for Crafting Compelling Card-Linked Offers

Credit cards remain a central payment instrument for consumers, and their appeal is intrinsically linked to the rewards, offers and benefits they provide.

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In the PYMNTS Intelligence report, “How Consumers Decide Which Credit Card to Pay With,” 500 CU executives told us that consumers hold multiple cards and strategically rotate them to maximize perks, and financial institutions (FIs) face the challenge of ensuring their card is the one chosen at the point of purchase.