PSG and The Weeknd serve up Hollywood magic in Rose Bowl Spectacle

June 19 – Paris Saint-Germain (PSG) have once again mixed football, fashion, and music. The French giants have teamed up with singing superstar The Weeknd and his XO brand, this time with a glitzy “Beyond Limits. Beyond Borders” campaign that’s got the City of Angels, Los Angeles written all over it.

The timing couldn’t have been more perfect. As 80,000 punters packed into the Rose Bowl to watch PSG dismantle Atlético Madrid 4-0 in the FIFA Club World Cup,

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