Housing market weakness triggers Lennar to offer biggest incentives since 2009

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There is a consensus among major publicly traded homebuilders that the spring 2025 housing market—especially in many parts of the Sun Belt, where inventory has climbed above pre-pandemic 2019 levels—was softer than they expected.

While some builders have started focusing more on maintaining margins—and some have slowed their housing starts—Lennar has continued to push forward.