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“Not surprised”: Kraft Heinz plans to remove chemical food dyes from Kool-Aid, Jell-O in 2 years

Kraft Heinz—the brand behind iconic products like Kool-Aid, Jell-O, and of course, ketchup—has announced it’s phasing out artificial dyes across its U.S. product lineup.

The company says it won’t launch any new items containing synthetic coloring and plans to fully eliminate them by 2027.

According to a company statement, around 10% of its U.S. products currently contain artificial dyes, including well-known items from Crystal Light, MiO, Jet-Puffed, and more.

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