Lay's Just Dropped a Brand New Flavor Chosen By Fans, and It's a Delicious Hit of Nostalgia

Lay’s Do Us a Flavor contest is back after a 7 year nap, and it just crowned a winner that hits nostalgia right in the feels: Bacon Grilled Cheese. That’s right, folks; three magical words that make taste buds dance is now in chip form. Personally, any arrangement of the big three calls for immediate salivation. 

After more than 700,000 flavor ideas for the contest poured in between 2024 and early 2025, three finalists emerged: Valentina & Lime, Wavy Korean‑Style Fried Chicken, and—the top pick from fans—Bacon Grilled Cheese.