Household is where the heart is: What India’s smaller families tell us about big economic changes

Indian households are shrinking. Families now have fewer members. More households have multiple earners. But income inequality persists. Women are still not primary earners in most families. Policy and business strategies must adapt. They need to recognize household diversity. This shift impacts consumption, care, and finances. Businesses can offer tailored services. Policymakers should consider family-based interventions.