Fast-food giant maintains iron grip on customer satisfaction amid restaurant industry changes

Americans have a lot of choices when they want to eat out, whether it be at a fast-food chain or a full-service restaurant, with customer satisfaction being a significant factor in where they go. 

A new report from the American Customer Satisfaction Index (ASCI) offers insight into how brands stack up in terms of customer satisfaction. 

In general, customer satisfaction with quick-service restaurants stayed the same as last year, coming in at 79 out of 100, according to the ASCI Restaurant and Food Delivery Study 2025.