Shutterstock rebrands as it goes all-in on generative AI

If you ask the average American what Shutterstock is, they’ll probably tell you it’s a company that collects stock images. And back in 2003, when the brand was created, they would have been right. But now, more than 20 years later, Shutterstock is attempting to transform into a creative company that can also produce advertisements, generate AI content, and train large language models. To clue in the public on this change, it just got a sleek new look.

This week, Shutterstock rolled out a rebrand that includes a new logo...