Max Adds AI Component to Autoplay Video Previews on Homepage

Beginning this week, Max is adding an AI component to autoplay video previews on the homepage — the clips that start playing when a user hovers over a title.

The feature, which is designed to improve content discovery and will be available for all U.S. adult profiles across all subscription tiers on connected TV devices, comes after video previews first launched on the platform earlier this year.

However, users who count themselves among the many that strongly dislike autoplay...