WhatsApp’s new ad feature sparks backlash—and a golden opportunity for Signal

Meta’s decision to introduce advertisements into WhatsApp has reignited competition in the secure messaging space, giving rival app Signal a fresh opening to make a pitch for users.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 billion people per day, Signal president Meredith Whittaker took to X to lure users to her messaging tool: “Use Signal,” she wrote. “We promise, no AI clutter, no surveillance ads—whatever...