Why Kraft Heinz is ditching artificial food dyes — and what’s driving the change

Kraft Heinz announced on Tuesday their brands will no longer release new products with synthetic or artificial food dyes, and will completely phase them out of their current products by 2027.

The major food conglomerate, which owns brands like Kraft, Kool-Aid, and Jell-O, said in a statement that nearly 90% of their U.S. products are already free of FD&C colors. They say their “signature” ketchup has never used artificial colors and has always relied solely on tomatoes for the product’s bright red hue.