Led by YouTube, Streaming Eclipses Cable and Broadcast for First Time With 44.8% of TV Viewing

Streaming has officially outpaced cable and broadcast’s combined share of total TV usage, per Nielsen’s latest Gauge report, posting a record 44.8% share of viewership in May — a 71% increase over the last four years.

In comparison, broadcast and cable posted shares of 20.1% and 24.1% for the month, respectively, down 21% and 39% over the same four-year period.

“It’s fitting that this inflection point coincides with the four-year anniversary of Nielsen’s The Gauge, which has...