LaurDIY shares her secrets to YouTube success

Lauren Riihimaki, known to millions online as LaurDIY, has been a creative force on YouTube for over a decade. Back in 2011, feeling creatively stifled by her university courses, she did what many of us did: She started a blog. That blog quickly evolved into a YouTube channel, and 14 years later, Riihimaki has built a digital empire with over 8 million subscribers, plus millions more following along on Instagram (4.3M) and TikTok (2.2M).

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