India's PNG Jewellers launches lightweight jewellery brand 'Lifestyle' as gold prices surge

P N Gadgil Jewellers introduces Litestyle, a new line of affordable, lightweight jewelry. This move comes as gold prices soar, pushing consumers towards budget-friendly options. The company plans to open twelve Litestyle stores this year. Saurabh Gadgil anticipates a significant revenue increase. Investment demand for gold and silver is also on the rise, driven by strong returns.