Cannes Lions have evolved, but the trophy is still a prize for agencies and brands

Winning a Cannes Lions award can help marketing agencies inspire employees and attract talent.

Cannes Lions 2024/Getty Images

• The Cannes Lions is one of the most prestigious awards in the marketing industry.
• Although the program has evolved over the years, the awards are important for existing and new clients
• Awards also help agencies attract top talent.

The Cannes Lions International Festival of Creativity begins this week. The week is stuffed with official programming, brand activations, and parties.