Reddit will help advertisers turn ‘positive’ posts into ads

Reddit is launching a new feature for advertisers that slots positive posts from Reddit users right under their ads.

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives,” according to a post from Reddit.

As shown by Reddit, you’ll be able...