Publicis clinches $1.7 billion Mars ad account from WPP

Publicis Groupe SA secured a significant win, taking over Mars Inc.'s $1.7 billion advertising portfolio from WPP Plc. The French company will manage media, production, and social media ads for the consumer goods giant. This victory comes as WPP faces challenges, including a CEO departure and efforts to reignite growth amidst a softening market.