The CEO of Sweet Loren’s makes new hires sit through a personality test—they don’t get the job if they’re too corporate

• The CEO of the cookie dough empire Sweet Loren’s gives a personality test to all prospective hires. Loren Castle says she’s looking for positive, passionate people with the energy to work at the sweets startup set to rake in $120 million this year. Corporate stiffs who can’t keep up with the craziness won’t make the cut.

Myers-Briggs has found that many entrepreneurs have extraverted, intuitive traits—ENFPs like Quentin Tarantino, and ENTPs like Thomas Edison. When it comes to astrology...