Formula 1 sponsorship tops $2billion for the first time

Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in more revenue on an annual basis.
A report from SponsorUnited shows that F1 and its teams generated $2.04billion last year, more than a number of established American sports leagues that had previously led the way in terms ...Keep reading