“I’ll eat whatever she tells me”: Woman pulls up to empty cottage cheese aisle at grocery store. Is this the Bethenny Frankel effect?

Recently, grocery shoppers have noticed something peculiar about the contents of their local supermarkets.

No, it’s not the increasing prices, nor is it the contents of the food—instead, it’s about what seems to be impossible to find on refrigerator shelves, even if it was easy to acquire just a few weeks ago.

That mystery item? Cottage cheese. 

While some may wonder why this simple ingredient now seems so hard to find, some users on TikTok have an answer: Bethenny Frankel.