How Talking Heads fa-fa-fa-fa’d all over NYC to celebrate the band’s 50th anniversary

Legend has it that Talking Heads played their first-ever show on June 5, 1975, in New York City, opening for the Ramones at CBGB on the Bowery. Now, 50 years later, stickers, wheatpaste posters, T-shirts, subway buskers, radio takeovers, an airplane banner, and billboards popped up along the Bowery, all with a variation of a single line: “Fa-Fa-Fa-Fa.”

The cryptic street campaign is a throwback marketing push to celebrate the anniversary and a first-ever video for the band’s hit song “Psycho Killer,” released this week.