Sweet deception? Loyal customers accuse iconic dessert chain of 'shrinkflation'
One of America's most popular restaurant chains has been accused of "shrinkflation" by some of its most loyal customers.
The Cheesecake Factory, famous for its large portion sizes, has 200-plus locations across the United States. The chain is well-known for having an expansive, calorie-packed menu of over 250 items across various cuisines.
But the restaurant is now being accused of shrinkflation, which is when companies make products smaller while keeping prices the same or raising them.