High street chain with over 500 shops ‘breaking law with misleading prices’, Which? warns

SPORTS DIRECT shoppers are being tricked into thinking they are getting a bargain by misleading pricing, according to consumer campaigners.

Which? accused the High Street giant of using “dodgy” Recommended Retail Prices (RRPs) to make discounts seem better than they really are to boost sales.

GettySports Direct has been accused of misleading pricing[/caption]

The chain could be breaking the law, says Which? and has reported the business to regulators.

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