Colgate brushes up plan to woo the great Indian middle class

Colgate-Palmolive anticipates India becoming the largest contributor to the global middle class, driving premiumization and consumption. Despite a recent urban slowdown and a 2% revenue fall in the last quarter, the company remains optimistic about India's long-term potential. Intense competition and discounting strategies are impacting margins, but Colgate focuses on digital strategies and rural market performance to revive growth.