People are obsessed with the McDonald’s Snack Wrap. These files prove it

After nine long years, McDonald’s has finally announced the revival of the Snack Wrap, one of its most beloved—and most copied—discontinued menu items. To herald the wrap’s return, the brand made an entire digital archive dedicated to documenting fans’ fervor for the Snack Wrap.

The wrap returns after a number of other fast food chains, including Burger King, Wendy’s, Chic-fil-A, and, most recently, Popeyes, have made their own dupes of the item in its absence. McDonald’s’ attempt to...