Nectar Social buzzes out of stealth with $10.6 million backing from GV and True Ventures

Going viral isn’t luck. 

“A book that I’ll write one day is going to be called ‘Manufacturing Virality,’” said Misbah Uraizee. “It absolutely is manufacturable, and there’s a playbook.”

That playbook includes selective engagement, showing up in search, and partnerships with micro-influencers—not celebrities. It means seeding content, hosting real-life events, and using tools like polls and DMs to spark interaction. The goal: Build a community that talks, tags, and buys. Because even if virality can be engineered...