CVS is giving its healthcare products a glow-up to lure you away from brand names

The look of the health and wellness products at CVS is about to get a little less prescriptive. The pharmacy chain, which reported $94.59 billion in revenue in the first quarter of 2025, landing ahead of expectations, announced it is overhauling its packaging for 68 pain reliever products this month, with updated packaging to come for nearly 3,000 other health and wellness items by the end of 2026.

The outgoing packaging for the pharmacy’s private-label health and wellness products looks overtly clinical...