In their investment era: Swifties celebrate helping their idol reclaim her music

Swifties like Larissa Miles (left) and Kerry Weber (right) said that their money was well spent.

Courtesy of Larissa Miles and Kerry Weber

• After a yearslong re-recording process, Taylor Swift has bought back her master recordings.
• Fans supported Swift by buying "Taylor's Version" albums and splurging on the Eras Tour.
• Swift's move highlights the power of fan support and strategic marketing in music.

Tori Cummins cried when she heard that Taylor Swift had bought back the rights to her original albums.