Midea expands AFC global sponsorship to national team comps in multi-year deal

June 5 – Home appliances giant Midea has expanded its Asian Football Confederation (AFC) sponsorship to becoming a Global Supporter of the AFC’s national team competitions in a multi-year deal.

Already a supporter of the AFC’s revamped club competition structure, the new agreement will see Midea sponsorship competitions including the AFC Asian Cup Saudi Arabia 2027, the AFC Asian Qualifiers – Road to 26, the U23 Asian Cup 2026 and 2028 and the Women’s Asian Cup Australia 2026.

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