Quick commerce growth cannibalising other retail channels, says Kearney report

A Kearney report indicates quick commerce growth largely cannibalizes other sales channels. Supermarkets and ecommerce offer bigger discounts. Marico aims to tailor portfolios to boost sales. Quick commerce contribution to ecommerce sales doubles yearly. It accounts for 3-6% of consumer goods firms' sales. Kearney projects threefold growth for quick commerce grocery market by 2027. Consumer companies expect continued segment growth.