Matty Matheson is dropping a new signature Gozney oven

Matty Matheson is a star and producer on the award-winning shoe The Bear, a massive YouTube personality, best-selling cookbook author, restaurateur, entrepreneur, and more. No one will ever confuse him with the ShamWow guy, but that’s exactly what Matheson is going for in a new brand campaign from outdoor oven brand Gozney.

The extremely fitted blue shirt is all part of an infomercial vibe concocted by Matheson and the Gozney creative team. “I found that shirt on eBay,” says Matheson.