JetBlue and Brightline launch integrated booking system for Florida travelers

JetBlue (NASDAQ: JBLU) announced it has teamed up with Brightline, a privately owned, operated and maintained passenger rail system.

The partnership will offer an air-and-rail booking experience for travel across Central and South Florida. Customers will now be able to book Brightline tickets on the JetBlue website as part of a combined itinerary.

"We are proud to partner with JetBlue to enhance connectivity throughout Florida," said Barbara Drahl, senior vice president of marketing and commercial strategy at Brightline.