TikTok gives artists new tools to track and boost viral songs

TikTok has boosted the careers of numerous musicians, thanks to their songs—both new and old—going viral. The latest example is Connie Francis’s 1962 hit Pretty Little Baby, which is currently inescapable across For You pages.

Now, TikTok is making it even easier for artists to capitalize on viral moments. The platform has rolled out its music insights tool globally, following a limited beta launch that was quietly tested with a select group of artists two months ago.

TikTok...