How UP's liquor lottery system helped Yogi govt double revenue to Rs 50,000 crore in six years

Uttar Pradesh's revamped excise policy and lottery system have doubled the state's liquor revenue, reaching Rs 51,000 crore in 2024-25. The online lottery for liquor shops attracted over 4 lakh applications, with composite shops proving most popular. Increased sales in border districts due to Bihar's prohibition and structural changes are encouraging new brands and retailers.