IATO urges PM Modi for Rs 1,000 cr boost to Incredible India Campaign

The Indian Association of Tour Operators (IATO) has urged Prime Minister Narendra Modi to allocate ₹1,000 crore under the Incredible India Campaign and to establish an India Tourism Board led by the PM to boost foreign tourist arrivals (FTA). IATO emphasized that despite recovery, FTA levels have not yet returned to pre-pandemic (2019) figures.